Marco Beach Ocean Resort website recently received the highest possible honor in the Web Marketing Association’s (WMA) Internet Advertising Competition (IAC), which helps establish a standard for Internet marketing and corporate web development.
The redesign objective was clearly defined by the marketing team. “Showcase the beautiful resort, differentiate it from other resort websites, make it user friendly and provide the ‘wow’ factor when visiting” said Mary Jane Chappy, Director of Marketing. “Functionality was also very important to us. The site was designed so we could quickly and easily update new content, photos and specials.”
The website is a custom, modern design focused on utilizing the latest usability best practices, including design elements such as large imagery, layered calls to action, area guides, webcam and integrated social media. The site also included professional copywriting and SEO. The website has produced tremendous traffic, online reservations and results.
About Marco Beach Ocean Resort
The all-suite Marco Beach Ocean Resort brings excellent service, lodging and dining to Marco Island, one of the fabled Ten Thousand Islands located between Naples and the Florida Everglades, on Southwest Florida’s Gulf Coast. Marco Beach Ocean Resort features a variety of dining experiences, a spa and fitness center, a sparkling pool and four miles of white sand beach. The resort’s Concierge and the highly-trained international service staff accommodates personal tastes and regularly exceeds expectations.
- AAA Four-Diamond Award winner
- Preferred Hotels & Resorts member
- Florida Green Lodging Program Designation
- Pinnacle Award winner from Successful Meetings
- WRAP Award
For more information please visit www.marcoresort.com.