By Kate Chunka
VISIT FLORIDA, the state's Official Tourism Marketing Corporation, exists to romote travel to and within Florida and to establish Florida as the #1 travel destination in the world.
Much of this effort is accomplished through marketing and advertising efforts throughout the United States and the world, but VISIT FLORIDA also depends on the Florida tourism industry to amplify the message.
The partnership between VISIT FLORIDA and core tourism businesses throughout the state—hotels, restaurants, attractions, and visitor services—is critical to reaching our mutual goal of attracting 100 million visitors and more.
To effectively equip businesses with the tools needed to market their brands, attract more visitors, and boost revenue, VISIT FLORIDA offers a unique Partnership Program.
The mission of the Partnership Program is simple:
First, VISIT FLORIDA maintains and grows a membership base and network of core Florida tourism businesses, and provides to these Partners the tools and programs to bring visitors to their businesses and destinations.